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With their makeup and costumes, they took on the personae of comic book-style characters: The Demon (Simmons), Starchild (Stanley), Spaceman (Frehley), and Catman (Criss).
The band explains that the fans were the ones who ultimately chose their makeup designs. The "Demon" makeup reflected Simmons's cynicism and dark elements, as well as his love for comic books. Paul Stanley became the "Starchild" because of his tendency to be referred to as the "starry-eyed lover" and "hopeless romantic." Ace Frehley's "Spaceman" makeup was a reflection of him wanting to go for a ride in a space ship and supposedly being from another planet. Peter Criss's "Catman" makeup was in accordance with the belief that Criss had nine lives because of his rough childhood in Brooklyn.