Colour Options
I can't fly...
Prior to the series, a viral campaign featuring a short video of the main character of the comic, Kick-Ass, being "caught on tape" performing a heroic act was uploaded to YouTube and spread around the Internet.
Later, a MySpace page was created, supposedly maintained by the character, where it was written that "Mark Millar is doing a comic-book about me with John Romita Jr."
In addition, a charity auction was held to name the main character. The winner, Dave Lizewski, chose his own name.